Empowering individuals to reach their full potential
Learn more about Therése, her journey and brands
“Therése is an extraordinary entrepreneur and international motivational speaker.”
Selected Media Features
Featured Speaking Engagements
Learn more about the award-winning entrepreneur, Keynote Speaker, and Executive Coach here
Short Biography
Therése Gedda is an internationally recognized thought leader and Keynote Speaker on the Future of Work, and highly skilled award-winning entrepreneur with almost two decades of unparalleled accomplishments. Therése has been named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics. She is the recipient of the prestigious SKAPA award, given in memory of Alfred Nobel, which is awarded to leading founders.
For 20+ years, she has inspired more than 30,000 people in over 10 countries, engaging with audiences of 5 to 5000 at conferences such as TEDx, Web Summit, and TNW, as well as invitation-only events organized by Apple and LVMH. She's graced stages in cities, including New York City, Boston, San Francisco, London, Paris, Venice, Lisbon, Stockholm, Barcelona, Amsterdam, Helsinki, Dublin, and Toronto. Her most sought-after keynotes are within the Future of Work, business culture, workplace engagement, entrepreneurship, and the high achiever mindset. Offstage, Therése has been featured in NBC News, Fortune Magazine, TNW, and CoFounder Magazine, to name a few.
At the age of 17, Therése started her first management consultancy, and for 20+ years, she has supported thousands of founders, management teams, and executives. At the age of 21, she became a guest lecturer at the Stockholm School of Economics and the Royal Institute of Technology. By the age of 26, she earned a Master of Science in Business and Economics from the Stockholm School of Economics and she has conducted extensive research on the entrepreneurial mindset. In her early 30s, she has guest lectured at NYU and Boston College in the USA.
After more than a decade as a Performance and Achievement Coach, Founder/Executive Coach, and Keynote Speaker, Therése founded Reimaginez – the award-winning company specializing in designing, re-designing, and scaling culture successfully. They help founders and executives to attract, keep, and lead High Achievers as well as living as high achievers themselves through executive coaching, assessments, workshops, and cultural consulting. While everyone else is focused on technology in the Future of Work, Therése's focus is on empowering companies and High Achievers to thrive in the context of disruptive changes in the workplace. It's time to put people first.
A more in-depth bio
Therése Gedda international thought leader on company culture and the Future of Work
As an active soccer supporter in her early teens, she quickly acquired a deep understanding of how powerfully a purpose-driven culture can bring people together from all walks of life through shared goals and commitment. Despite the passion she saw in the devoted supporter community, that same passion rarely translated into their working lives. As Therése became a professional athlete within athletic fitness, she experienced in greater depth the transformative power of an intentional lifestyle. During her years in the gym, she saw the same depth of passion and dedication as she had seen among the soccer fans.
This realization was reinforced through the management consultancy she founded when she was 17. During this time she worked with a wide range of companies from those with a thriving culture to those whose culture had become toxic. Through these companies, Therése experienced first-hand that having a thriving culture is a choice and one that can be made intentionally. Supporting companies in designing and scaling thriving cultures became her path as a result.
Therése continued breaking the mold by guest lecturing at Sweden's leading business school while she was still a student at the Stockholm School of Economics (SSE). Her lectures covered entrepreneurship were focused on leadership, culture, and performance. The first of these lectures were at SSE and she continued lecturing at the Royal Institute of Technology and the Stockholm School of Entrepreneurship in the years following.
As a result of her dedication to entrepreneurship and company culture, Therése has been recognized by Nordic 100 for her cultural and Future of Work efforts, naming her one of the most influential and impactful people in the Nordics. The list is equivalent to the 'Forbes 30 under 30' and 'Forbes 40 under 40' in the United States. She's also been recognized by the SKAPA foundation via the Future Innovator Award given in memory of Alfred Nobel. This award is one of this is one of the most prestigious of its kind, and the recipients are considered to be "Swedish Champions of Innovation.”
Professionally Therése brings more than 20 years of entrepreneurial experience to her executive coaching and cultural consulting practice, where she has developed proprietary frameworks proven to deliver transformative change in both fast-growing companies and large corporations. Her company, Reimaginez, is re-imagining the workplace by supporting companies in becoming more people and purpose-centric. She is also an Executive Coach and Performance Coach for high achieving founders, investors, and C-level executives.
Leveraging her entrepreneurial experience, Therése has become an internationally recognized Keynote Speaker on achieving a people and purpose-centric culture. Other of her sought-after keynotes include speeches on the Future of Work, workplace engagement, and the high achiever mindset. Through these talks she has inspired more than 30,000 people in over 10 countries, engaging with audiences from 5 to 5000.
Therése has also been featured at exclusive invitation-only events led by companies such as Apple and LVMH as well as international conferences such as Inbound in Boston alongside Michelle Obama, Adam Grant, and Brené Brown. Other notable conferences include Viva Tech in Paris, TEDx in Stockholm, and Web Summit in Dublin. Offstage Therése has been featured in NBC News, Fortune, TNW, and VentureBeat, to name a few.
While many have become overly focused on the role of technology in the Future of Work, Therése focus on the transformative power of culture enables founders and leaders to go beyond technology in building the kind of thriving people and purpose-centric companies that can truly make a difference.
Therése has graced countless stages as a Keynote Speaker and inspired over 30,000 people
Here is a selection of endorsements
Therése is an extraordinary entrepreneur and international motivational speaker.
A conductor of energy and magnetism, she engages audiences through her passionate performances, providing audiences with immediate and actionable insights.
Combining her background in elite fitness and her extensive professional experience, Therése has motivated people all over the world to reach their goals in both their personal and professional lives.
Stefan Engeseth, Guest Professor and Author
Therése has the ability to create magic – constantly, it seems.
She is a phenomenal startup CEO, an incredible leader and she has an amazing passion for empowering individuals to reach their fullest potential. I'm proud to vouch for her, because I've seen from the inside how she works and what she does to always deliver - both on stage as a keynote speaker and behind-the-scenes in business.
Therése is extremely talented across the board and with her determination, no industry is safe from disruption.
Tony Friede, Investment Manager at VINNOVA
Having founded three companies over the years, I realized one important thing along the way – you can never afford to stop learning. As each company grew from a handful to hundreds of people, the challenges have rarely been the same, so after 15 years of start-ups, I had the pleasure of meeting and engaging Therese to be my personal founder/executive coach.
While I’ve worked with other “coaches” in the past, none of them had the extraordinary and rare combination of skills and experience that I found with Therese:
She’s a founder herself.
She’s worked with an international cohort of clients (giving her a uniquely diverse perspective), she’s a sought-after keynote speaker on business culture and lifestyle design (which are key for any entrepreneur or executive). Her programs are rooted in a behavioral science framework that allows each client to have a highly curated plan to achieve lifestyle and professional leadership goals; she then coaches you within a support structure that helps you stay accountable and ultimately catalyze the transformations you are seeking. By teaching you how to design and scale a strong culture, she shows you how to align the key pillars of leadership, recruitment, and strategy to grow your business.
She is always well-prepared and proactive in her teachings to ensure that her clients maximize the value of the programs. When I talk about Therese with fellow founders, I often refer to her as a “founder therapist” – someone that can empathize and share the burden of your journey and help you navigate successfully. I’ve personally recommended her to many of my founder friends who have subsequently gone on to refer her to their friends - a testament to her continued impact.
Sridhar Iyengar, Founder and CEO at Elemental Machines
Highly driven, goal-focused and with an extraordinary degree of commitment to her projects. She can handle the grit of being an entrepreneur – not being someone to quit or easily doubt her ideas or vision. She wants to bring about change and engages the people around her in her ideas.
She is also an advocate of entrepreneurship and has helped countless people on their path to building their business. I count her among the most inspirational and brilliant people I have the fortune to know.
Jakob Persson, Co-founder and CKO at NodeOne
Therése is a fantastic person in so many ways. On top of being a serial entrepreneur, she is an absolute top-class networker and extremely entrepreneurial. But, what really makes her shine is the immense passion
she demonstrates for what she is doing.
As a startup advisor and speaker, she is constantly connecting with other entrepreneurs to generously sharing her learnings, insights, and experiences to help them grow as well.
Mats Vindefjärd, CEO at Future Sports Media
Being a strategic advisor, I have had the great opportunity of working together with Therése. She is an amazing person and an exceptional leader who has built several companies from scratch. She started her entrepreneurial journey as a 17-year-old, founding a management consultancy company successfully working with startups and fast-growing firms for over a decade.
With over 20+ years as a founder and keynote speaker, she is one of the most talented individuals I have ever met. Therése has a great passion for entrepreneurship with a remarkable degree of commitment to her projects.
The dedication to getting things done, the passion for challenging the status quo and empowering people to greatness, makes her an extraordinary inspiration for myself and other founders.
Anneli Viklund, Innovation Expert at ALMI
I hereby give Therése Gedda my highest recommendation both as a strategic advisor and as a motivational speaker. I have had the great joy of encountering Ms. Gedda on several occasions and she continually over-delivers – most lately as a keynote speaker on Internet Discovery Day, an industry-leading event geared towards key people in the Swedish start-up and new media sectors.
Her spoken qualities are excellent as well as her analytic capabilities as an advisor. I fail to see how anyone doing business with Therése Gedda could fail in being satisfied with the encounter.
Johan Jörgensen, Founder and Partner at Grädde Invest. Venture Capitalist of the year, 2011
Therése is an extraordinary individual with a great drive. She has an exceptional ability to quickly grasp new information and converting it into concrete actions.
She is also an exceptional facilitator and contributor: sharing her extensive knowledge with high energy and charisma, paired with professionalism and a genuine interest in making individuals excel. Therése is truly phenomenal at empowering people.
Annelie Sule, Innovation and Business Development Manager at Umbilical Design
Therése is a very talented, sharp and competent professional who is extremely passionate about her work and making a difference. She has acquired immense knowledge through her experience as a serial entrepreneur and international speaker.
This unique combination of personal experience and scientific research is what has made her, her business, and the people around her so successful. I believe she is an invaluable mentor, speaker, and advisor.
Jonas Almeling, Regional Director Nordics & Northern Europe of Startup Grind
A collaboration with Therése Gedda means that you can feel completely confident with the outcome. She is very committed and is always well-prepared.
She is amazing on stage, inspires many people, and adds great value to our participants. We at Venture Cup are very grateful and excited about our partnership with Therése.
Emilie Lidgard, Regional Manager at Venture Cup Sweden
Good leaders inspire action, but great leaders inspire change! Therése has the ability to identify the smallest things that make you thrive and grow as a person both professionally and personally.
She moves seamlessly between empirical evidence to business know-how. She has a global network to connect the individuals and ideas that create real impact and change the world for the better. Regardless, if you are looking for a keynote speaker to wow your audience or an experienced advisor to guide your board, Therése is a true asset.
Jonathan Danemo, Analyst at Vinnova
Awesome performance Therése! Very interesting to listen to your insights.
Fredrik Heleander, CEO Boo Energi
Selected Highlights From The Life as a Keynote Speaker and Founder
VIP mingle in the beautiful city hall in Stockholm before the conference, Sthlm Tech Fest, with the inspiring Mike Butcher from TechCrunch and investor Linus Dahg from Inventure.
The prize ceremony for receiving The Future Innovation Award in Stockholm in memory of Alfred Nobel – SKAPA.
It’s Sweden’s largest and most prestigious innovation prize. The ceremony was held at the beautiful Tessinska Palace, next to The Royal Palace in the heart of Stockholm. The honorable guest, Chris Heister, the governor of Stockholm presented the award.
Spending time with the brilliant Raph Crouan from Startupbootcamp after delivering a keynote at Arctic15 in Helsinki, Finland.
30minMBA at Slush, the massive tech conference in the Nordics with 15,000 people, with the Swedish delegation and Team Sweden.
A great moment with the talented Anneli Viklund at the SKAPA award ceremony celebrating 30minMBA’s journey to date.
A fascinating meeting with the Swedish mentalist – Henrik Fexeus.
Catching up with the fantastic Robin Wauters from tech.eu before delivering a keynote at Uppstart in the Uppsala castle.
Enjoying spending time with a vibrant group at Kinnernet, an invitation-only un-conference, after delivering a keynote in beautiful Lisbon.
Exchanging ground-breaking ideas with the Creative Futurist, Stefan Engeseth.
Amazing interview with the one and only, Dan Ariely, the Professor of Psychology and Behavioral Economics at Duke University.
Always exciting sharing insights and see then featured in magazines. Here in the leading Swedish newspaper, Svenska Dagbladet (SvD) for a piece about pursuing a career in the thriving startup world.
Celebrating another achievement with the 30minMBA team. Here with the wonderful Tony Friede, one of our rockstar advisors.
Sharing stories from the road with knowledgeable Marvin Liao from the accelerator, 500.
Great chat with the always insightful Chris O'Brien and the passionate Joanna Kirk at the Chairman’s dinner at 4YFN in Barcelona.
Exchanging ideas with investor and change-maker, Fredrik Bentlinger, at the extraordinary invitation-only event, Angel Island, in Amsterdam.
Honored to speak to Prince Daniel of Sweden about the future of entrepreneurship.
Companies Therése Has Founded
Reimaginez – Reimagining the workplace
Reimaginez (formally known as 30minMBA) is an award-winning company dedicated to increasing workplace engagement through cultural consulting and actionable learning. In a context of the increasing importance of creativity and productivity along side the more than ever fierce competition for talent, we empower companies through a cultural transformation; preparing them for the Future of Work.
We help you design your purpose-driven company to keep and attract High Achievers and to build a strong base for growth focusing on purpose, values, and empowering behavior. We are uniquely positioned to serve startups, scale-ups, and fast-growing companies looking to build and grow a business in which culture, leadership, and strategy are enabling long-term sustainable success.
Be Brilliant Academy – Grow personally and professionally to reach your full potential
This is for you – the High Achiever. The builder. The creator. The Giver. The leader. The change-maker. The thought leader. The innovator. To help you thrive. To realize your dreams. To achieve greatness. Be Brilliant Academy is designed for you.
We, the Reimaginez team, built Be Brilliant Academy with the purpose to empower individuals to reach their full potential. Our ambition is to be the champion of all High Achievers out there. There are already plenty of options for the masses, so we decided to tailor all our courses to you. The ones who dare to dream big. The ones that imagine things that seem impossible and never settle. The ones who want to live in line with their purpose and values. The ones who strive for more. All our actionable courses are founded in behavioral science, positive psychology, and extensive experience.
Imagine developing your business and personal skills when and where it fits you. Welcome to Be Brilliant Academy!
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